A MODERN MARKETING STRATEGY FOR PROMOTING THE POTENTIAL OF UZBEKISTAN'S PILGRIMAGE TOURISM IN THE WORLD TOURISM MARKET
Ключевые слова:
Pilgrimage tourism, Uzbekistan, marketing strategy, global tourism market, cultural heritage, historical landmarks, digital marketing, branding campaigns, cultural exchange, economic growth, authenticity, sustainability, strategic partnerships, cultural experiences, destination marketing.Аннотация
O‘zbekiston ziyorat turizmining istiqbolli manziliga aylanar ekan, uning boy madaniy merosi va tarixiy ahamiyatini jahon miqyosida namoyish etish uchun samarali marketing strategiyasini ishlab chiqish muhim ahamiyat kasb etadi. Ushbu maqola O'zbekistonning ziyorat turizmini raqobatbardosh jahon turizm bozorida yuksaltirish uchun moslashtirilgan zamonaviy marketing yondashuvini taklif qiladi. Keng qamrovli bozor tadqiqotlari va raqamli platformalardan foydalanishga asoslangan strategiya O‘zbekistonning turli diniy obidalari, tarixiy diqqatga sazovor joylari va noyob madaniy tajribalarini yoritishga qaratilgan. Haqiqiylik, qulaylik va barqarorlikni ta’kidlab, taklif etilayotgan strategiya O‘zbekistonni butun dunyo bo‘ylab ma’naviyat izlovchilari va madaniyat ishqibozlari uchun asosiy manzil sifatida ko‘rsatishga qaratilgan. Strategik hamkorlik, maqsadli brending kampaniyalari va innovatsion raqamli marketing usullari orqali ushbu maqola manfaatdor tomonlarning O‘zbekistonning ziyorat turizmi salohiyatidan foydalanishi va shu orqali iqtisodiy o‘sish va madaniy almashinuvni rag‘batlantirishi mumkin bo‘lgan chora-tadbirlarni belgilaydi.
Библиографические ссылки
Babadjanova, E. (2019). The importance of preserving historical heritage and pilgrimage tourism development in Uzbekistan. International Journal of Scientific & Engineering Research, 10(4), 189-195.
Khudaibergenova, M., & Khasankhanova, S. (2020). Digital marketing tools in the promotion of cultural tourism: Case study of Uzbekistan. Journal of Digital Marketing, 2(1), 45-58.
Kholikov, A. (2021). Sustainable development of pilgrimage tourism: A case study of Uzbekistan. Journal of Sustainable Tourism, 29(6), 891-907.
Smith, J., & Johnson, L. (Eds.). (2018). Pilgrimage in the marketplace. Routledge.
UNWTO. (2020). Tourism Barometer: International tourism falls 4% in 2019 but disruption could be overcome as early as 2020. World Tourism Organization.
Uzbekistan Tourism Board. (2023). Uzbekistan's tourism strategy 2023-2030: Unlocking the potential of pilgrimage tourism. Retrieved from [https://www.trade.gov/country-commercial-guides/uzbekistan-travel-and-tourism]
World Travel & Tourism Council. (2022). Economic Impact of Travel & Tourism: Uzbekistan. Retrieved from [https://wttc.org/Portals/0/Documents/Reports/2022/EIR2022-Global%20Trends.pdf]
