A MODERN MARKETING STRATEGY FOR PROMOTING THE POTENTIAL OF UZBEKISTAN'S PILGRIMAGE TOURISM IN THE WORLD TOURISM MARKET
Keywords:
Pilgrimage tourism, Uzbekistan, marketing strategy, global tourism market, cultural heritage, historical landmarks, digital marketing, branding campaigns, cultural exchange, economic growth, authenticity, sustainability, strategic partnerships, cultural experiences, destination marketing.Abstract
O‘zbekiston ziyorat turizmining istiqbolli manziliga aylanar ekan, uning boy madaniy merosi va tarixiy ahamiyatini jahon miqyosida namoyish etish uchun samarali marketing strategiyasini ishlab chiqish muhim ahamiyat kasb etadi. Ushbu maqola O'zbekistonning ziyorat turizmini raqobatbardosh jahon turizm bozorida yuksaltirish uchun moslashtirilgan zamonaviy marketing yondashuvini taklif qiladi. Keng qamrovli bozor tadqiqotlari va raqamli platformalardan foydalanishga asoslangan strategiya O‘zbekistonning turli diniy obidalari, tarixiy diqqatga sazovor joylari va noyob madaniy tajribalarini yoritishga qaratilgan. Haqiqiylik, qulaylik va barqarorlikni ta’kidlab, taklif etilayotgan strategiya O‘zbekistonni butun dunyo bo‘ylab ma’naviyat izlovchilari va madaniyat ishqibozlari uchun asosiy manzil sifatida ko‘rsatishga qaratilgan. Strategik hamkorlik, maqsadli brending kampaniyalari va innovatsion raqamli marketing usullari orqali ushbu maqola manfaatdor tomonlarning O‘zbekistonning ziyorat turizmi salohiyatidan foydalanishi va shu orqali iqtisodiy o‘sish va madaniy almashinuvni rag‘batlantirishi mumkin bo‘lgan chora-tadbirlarni belgilaydi.
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