LINGUOCOGNATIVE INTERACTION AND POLICODE TEXTS
Ключевые слова:
policode texts, linguocognitive interaction, cognitive abilities, cultural context, social context, consumer behavior, advertising, multimodal literacy, meaning-making, digital technology, linguistic diversity, cultural diversity, Uzbek language.Аннотация
This study explores the challenges and opportunities in studying the linguocognitive interaction of policode texts. The complexity of these texts, the influence of the reader's cultural and social context, and the need for a multidisciplinary approach are identified as key challenges. Despite these, the study of policode texts offers valuable insights into the process of meaning-making, contributes to our understanding of cognitive processes, and provides a platform for exploring cultural and linguistic diversity. The study also highlights the potential for future research in the impact of digital technology on the linguocognitive interaction of policode texts and the study of these texts in different cultural and linguistic contexts. The case study of policoding in the Uzbek language is particularly noted for its contribution to understanding the linguistic and cultural context of Uzbekistan.
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