SHOPPABLE VIDEO IN E-COMMERCE

Authors

  • Rakhmonova Maftuna Nabijan qizi, Tashkent University of Information Technology named after Muhammad al-Khwarizmi, student
  • Sultanov Kamoliddin Muxiddin o’g’li, student of Tashkent University of Information Technologies named after Muhammad al-Khwarizmi,
  • Beknazarova Saida Safibullayevna, Tashkent University of Information Technology named after Muhammad al-Khwarizmi, professor, Dsc.

Keywords:

shoppable video, e-commerce, appropriate product

Abstract

The prevalence of online videos provides an opportunity for e-commerce companies to exhibit their product ads in videos by recommendation. In this paper, we propose an advertising system named video e-Commerce to exhibit appropriate product ads to particular users at proper time stamps of videos, which takes into account video semantics, user shopping preference and viewing behavior feedback by a two-level strategy.

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Published

2022-05-12