SHOPPABLE VIDEO IN E-COMMERCE
Keywords:
shoppable video, e-commerce, appropriate productAbstract
The prevalence of online videos provides an opportunity for e-commerce companies to exhibit their product ads in videos by recommendation. In this paper, we propose an advertising system named video e-Commerce to exhibit appropriate product ads to particular users at proper time stamps of videos, which takes into account video semantics, user shopping preference and viewing behavior feedback by a two-level strategy.
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