CULTURE AND VALUE IN AN ONLINE BEHAVIORAL INTENTION OF USE FOR BUYING HEALTH SUPPLEMENT PRODUCTS IN UZBEKISTAN
Keywords:
TAM2, Online Purchase Intention, Generation Y in Uzbekistan, Health Supplement Products.Abstract
The online sale of products especially health supplements in Uzbekistan is a nowadays issue and is still under evaluation by the government due to its sensitive health implications and the inevitable consequences it could have on the pharmaceutical market. The effect of online market on health supplement products as an innovative approach for one of developing country in the Asian continent. Our quantitative examination plans to distinguish what factors influence Uzbek online shoppers ' among Generation Y female conduct towards health supplement products and the connections between the components recognized and buy aim. These results of the study identified several factors for intention of female users and for product factors: Perceived Usefulness and Perceived Ease of use and Price, Quality (Efficacy), Country of Origin, Green Value . Each of these factors has an influence on the online shopping decisions of Generation Y of Uzbekistan female consumers and also demographic characteristics like education level, age, income and etc. 189 female respondents the year between 1980 and 2000 were equally recruited from the Internet and also Pharmacy campus to complete the questionnaire.
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